The Rise of Montirex: How Aikasportswear Helped Build a €120 Million British Sportswear Success Story

LIVERPOOL, UK — October 2025 — In just a few years, Montirex has grown from a small living room startup in Liverpool into one of the UK’s most successful sportswear brands, now achieving annual sales exceeding €120 million. Founded in 2019 by two young entrepreneurs, Montirex set out to create premium, functional, and affordable sportswear for everyday athletes — a vision that has since reshaped the British activewear landscape.

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Behind this extraordinary journey stands Aikasportswear, the manufacturing and development partner that helped transform Montirex’s early designs into commercial success. From prototype sampling and material sourcing to scaling production, Aikasportswear provided full technical and production support during the brand’s crucial growth years, ensuring that Montirex’s products met both European quality standards and streetwear aesthetics.

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Montirex’s signature reflective heat-transfer designs, now iconic across UK city streets, were developed through close collaboration with Aikasportswear’s R&D team. This innovation not only elevated the brand’s visual identity but also enhanced safety for night-time runners and urban athletes — turning functionality into fashion.

As Montirex’s collections gained popularity among young consumers, the brand secured partnerships with JD Sports and Footasylum, two of the UK’s top sports retailers. These milestones marked Montirex’s evolution from a local independent brand into a national sportswear powerhouse, celebrated for its authentic story and accessible pricing.

“At Aikasportswear, our mission has always been to empower emerging brands with the technical expertise and manufacturing excellence needed to compete globally,” said a spokesperson for Aikasportswear. “Montirex’s success perfectly reflects how creativity, quality, and reliable production can come together to build a world-class sportswear brand.”

Today, Montirex continues to expand internationally, while Aikasportswear remains a trusted global partner for innovative performance brands — including its own sub-brand Montforge, which focuses on urban outdoor and functional sportswear design.

From a Liverpool living room to a €120 million success story, Montirex’s rise is a proud testament to Aikasportswear’s dedication to helping brands turn ideas into global achievements.

For more information about Aikasportswear’s manufacturing capabilities, visit  https://www.aikasportswear.com/kids-wear/.

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Post time: Oct-22-2025